We started Relay Partners to help e-comm founders confidently exit into their next chapter.
We’ve been in your shoes, and we know how valuable it would have been to have experienced partners on our side of the table. Navigating our exits years ago was challenging but life-changing. Now, after years of helping other founders grow and/or sell their e-commerce businesses, our team is here to help you take your business across the finish line, and squeeze every bit of value out of the business you’ve worked so hard to build.
We’d love to chat.
MeetEthan Moore
Ethan is a graduate of Brigham Young University who lives in St. Louis, Missouri with his wife and two children. After a successful consulting stint at McKinsey & Company, Ethan joined the early-stage e-commerce brand, Freshly Picked. Partnering with the founder, Ethan led Freshly Picked to 8x sales and exit to a major private equity firm.
Following the successful exit of Freshly Picked, Ethan founded Onda as a boutique talent partner for sub-scale, fast-growth D2C brands. He works daily with founders to grow a portfolio of nearly 50 brands. He is an analytical storyteller, and he loves working with founders and being part of their daily successes.
Other interests for Ethan include playing music with his children in the yet-to-be-named family band, cooking, and travel with his wife (and sometimes with his children).
MeetGeoff Lang
Geoff is a former commercial real estate broker, whose passion for building businesses was ignited when he observed his wife start an e-commerce brand, Alice + Ames. This entrepreneurial spark led him to quickly swap out LOI’s and site tours for purchase order’s and forecasting spreadsheets, and the rest was history.
Over the past decade, Geoff has practiced operating, scaling, and ultimately selling multiple successful e-commerce brands. From this experience, Geoff personally understands the challenges and emotional investment that come with being a founder and finding the right buyer for your company.
In his free time, Geoff is likely on the pickleball court, at the local mountain bike trails or somewhere outside with his family. He currently resides in Arizona with his wife and four daughters.
TALK WITH US